Areas of Expertise:
Marketing Strategy & Plans
[OVER]
Marketing Strategy & Plans
Defining strategic insights and your marketing strategy for growth; translating strategy into actionable plans; overseeing flawless execution
Brand Development
[OVER]
Brand Development
(Corporate & Product Level) Creating a brand promise, elevator pitch, and messaging pillars that serve as the foundation for successful customer conversion
Turnaround Marketing Strategies
[OVER]
Turnaround Marketing Strategies
Assessing awareness/trial/repeat, competition, perceived value, and create strategic solutions for sales rebound
Lead Generation
[OVER]
Lead Generation
Creating an integrated plan of marketing tactics to build awareness and invite connection
Voice of the Customer
[OVER]
Voice of the Customer
Discovering how to delight your current and target customers; listening via primary research – including shadowing in the OR or clinic if physicians are your target.
New Market Assessment
[OVER]
New Market Assessment
Evaluating new market opportunities for your product or technology – size, competitors, barriers, success factors.
Product Launch
[OVER]
Product Launch Plans & Implementation
Marketing Team Structure
[OVER]
Marketing Team Structure
Managing, mentoring, and structuring your marketing team, including improving processes that hinder effective marketing in your organization.
Managing Agencies
[OVER]
Managing Agencies
Will identify optimal third-party agencies you need and manage interaction.
Achieving Your Goals - Together
Maximizing your marketing to drive results.
Connecting your products to the humans who need them.
- Re-imagine how your business is branded and marketed.
- Create well-executed marketing strategies that position your products to delight your customers.
JANIE GENTRY BATES
Janie is an experienced Chief Marketing Officer with a unique and valuable perspective on developing marketing strategies that accelerate growth. She brings expertise built during 25 years of marketing leadership roles across the life sciences and consumer package goods industries, and in multibillion dollar companies, mid-stage, and VC funded start-ups. A strong marketing strategist in B2B and B2C and collaborative leader, Janie has introduced new products, grown market share, accelerated growth and built brands. As a Fractional CMO, her marketing insights and execution leadership can deliver game-changing results.
She believes in the power of brand messaging, customer insights, and a well-executed marketing plan to drive growth.
Executive Experience
- Chief Marketing Officer, Neuronetics, offers a disruptive technology for the treatment of depression and OCD
- Chief Marketing Officer & VP Innovation at Evergreen Packaging, a $1.5B consumer packaging company
- Vice President & General Manager, Smith & Nephew
- VP Marketing, Smith & Nephew
- VP Marketing, Sonoma Orthopedics, a VC backed start-up (acquired)
- Senior Director Global Marketing, Medtronic
- Brand Manager, Kraft Foods (POST cereals)
- Brand Manager, Jimmy Dean Foods
Education
- AB Economics/Math, Dartmouth College
- MBA, The Anderson School at UCLA