Catapult Your Growth

Fractional CMO Services for Life Sciences

Need help growing your company or igniting a turnaround but aren’t ready to invest in a full time experienced Chief Marketing Officer?

As a Fractional CMO, I work with you to discover your product’s competitive edge, develop a brand strategy, and create innovative and actionable marketing strategies that generate customer leads and results.

Areas of Expertise:

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Marketing Strategy & Plans

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Marketing Strategy & Plans


Defining strategic insights and your marketing strategy for growth; translating strategy into actionable plans; overseeing flawless execution

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Brand Development

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Brand Development


(Corporate & Product Level) Creating a brand promise, elevator pitch, and messaging pillars that serve as the foundation for successful customer conversion

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Turnaround Marketing Strategies

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Turnaround Marketing Strategies


Assessing awareness/trial/repeat, competition, perceived value, and create strategic solutions for sales rebound

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Lead Generation

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Lead Generation

Creating an integrated plan of marketing tactics to build awareness and invite connection

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Voice of the Customer

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Voice of the Customer


Discovering how to delight your current and target customers; listening via primary research – including shadowing in the OR or clinic if physicians are your target.

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New Market Assessment

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New Market Assessment


Evaluating new market opportunities for your product or technology – size, competitors, barriers, success factors.

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Product Launch

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Product Launch Plans & Implementation

 

Developing an integrated launch plan, and overseeing excellence in implementation.
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Marketing Team Structure

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Marketing Team Structure


Managing, mentoring, and structuring your marketing team, including improving processes that hinder effective marketing in your organization.

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Managing Agencies

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Managing Agencies


Will identify optimal third-party agencies you need and manage interaction.

FRACTIONAL CMO

What it is?  How does it work?

A Fractional Chief Marketing Officer (CMO) provides the power and marketing expertise of a seasoned executive as an external resource to drive business growth.  You get the experienced marketing leader you need now without the commitment or cost of full-time.  A Fractional CMO can quickly provide strategic insights to address marketing challenges and lead successful execution of plans to meet your objectives.

As a Fractional CMO, I embed with your leadership team, understand the business objectives and challenges, and develop tailored and impactful marketing strategies.  Whether it’s a product launch plan, re-imagined brand and messaging, or lead generation strategies, execution with excellence is critical.  With my experience managing talent and teams, I can lead your marketing team and leverage external agency resources to successful implementation.

Retained basis for agreed upon hours per month.

Achieving Your Goals - Together

Janie Gentry Bates

Maximizing your marketing to drive results.

Connecting your products to the humans who need them.

  • Re-imagine how your business is branded and marketed.
  • Create well-executed marketing strategies that position your products to delight your customers.

JANIE GENTRY BATES

Janie is an experienced Chief Marketing Officer with a unique and valuable perspective on developing marketing strategies that accelerate growth.  She brings expertise built during 25 years of marketing leadership roles across the life sciences and consumer package goods industries, and in multibillion dollar companies, mid-stage, and VC funded start-ups.  A strong marketing strategist in B2B and B2C and collaborative leader, Janie has introduced new products, grown market share, accelerated growth and built brands.  As a Fractional CMO, her marketing insights and execution leadership can deliver game-changing results.

She believes in the power of brand messaging, customer insights, and a well-executed marketing plan to drive growth.

Executive Experience

  • Chief Marketing Officer, Neuronetics, offers a disruptive technology for the treatment of depression and OCD
  • Chief Marketing Officer & VP Innovation at Evergreen Packaging, a $1.5B consumer packaging company
  • Vice President & General Manager, Smith & Nephew
  • VP Marketing, Smith & Nephew
  • VP Marketing, Sonoma Orthopedics, a VC backed start-up (acquired)
  • Senior Director Global Marketing, Medtronic
  • Brand Manager, Kraft Foods (POST cereals)
  • Brand Manager, Jimmy Dean Foods

Education

  • AB Economics/Math, Dartmouth College
  • MBA, The Anderson School at UCLA

Delivering Growth:

Brand Development

Created and successfully launched over 10 new brands at both the company and product level.

Sales Turnaround

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Turned around flat sales to 30% growth for a med device start-up. Identified repeat purchase as the issue, corrected design, and relaunched. Acquired.

Lead Generation

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Generated 112% increase in leads with flat budget by optimizing digital marketing, creative messaging, and launching new call center.

Sales
Growth

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65% increase in sales driven by new comprehensive B2C marketing programs designed to identify customers for the company's clients.

Demand Creation

Gained #1 market share after being 4th market entrant by leveraging unique value proposition, overcoming physician apathy for the category, and proving economic value.

Contact Us

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  • +1 901 619 3766

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